For me design is to make people feel good, that also means it has to be good when touched.

 

This is achieved best when the designer putting his own hands on the product. So a product design does not end with a nice rendering or CAD drawing but continues to a 1:1 physical prototype before going into production. In motorcycle design this means

feeling with the complete body as many parts of the body get in contact with the motorcycle.

 

This meant I did not limit my self to sketching and renderings but am able to make full size hard and clay models, Brainstorm over technical solutions with engineers in metal and plastics, focus on small accessories to make bikes better quicker or more individual and understand what soft goods makers can and can’t do when talking about bags and motorcycle clothing.

 

If there is one think in the world that screams passion it is motorcycle design.